How to count your local competition before you sign a lease
"There's nobody doing this in my area" is the sentence that starts more failed local businesses than any other. It is almost never true, and when it is true it…
2026-10-04 · 6 min read

Paste almost any idea into an AI validator and something warm comes back: a score in the seventies, a list of strengths, a market size in the billions, a few "risks to consider" that read like footnotes. It feels like validation. It is a mirror.
Three things push these tools towards approval.
The incentive. A validator that tells a founder their idea is weak loses that founder. One that produces a glowing 100-page report feels like value for money. Over thousands of users, the product that flatters wins, so most products flatter.
The prompt. Ask a language model "evaluate this idea" and it does what it was trained to do with evaluations: balance strengths and weaknesses, hedge, and end on an encouraging note. Unless the prompt forces it to score first and lead with failure modes, prose comes first and the score follows the prose.
The missing data. Most tools work from the model's memory. Memory does not know how many car detailers there are in north Austin or what the three nearest ones charge. So the competition section becomes "the market has several established players", which is true of every market and tells you nothing.

A check that can say no has visible machinery:
A Kill is not an insult; it is a saving. Read it like this:

A Build verdict is permission to spend the next month, not the next year. Run the 30-day plan in the report, honour its kill criteria, and let real customers cast the final vote. The best outcome of any check, ours included, is that you stop reading reports and go talk to ten people.
The methodology page shows our rubric, weights and current verdict distribution. If Build ever climbs above a third, we tighten it.

"There's nobody doing this in my area" is the sentence that starts more failed local businesses than any other. It is almost never true, and when it is true it…
2026-10-04 · 6 min read

Most ideas die for one reason: nobody needed them. The post-mortems say it in almost half of all cases. The cure is cheap and boring, which is why so few…
2026-10-04 · 4 min read