How to count your local competition before you sign a lease
"There's nobody doing this in my area" is the sentence that starts more failed local businesses than any other. It is almost never true, and when it is true it…
2026-10-04 · 6 min read
Guides on validating, pricing and testing business ideas before building them.

"There's nobody doing this in my area" is the sentence that starts more failed local businesses than any other. It is almost never true, and when it is true it…
2026-10-04 · 6 min read

Most ideas die for one reason: nobody needed them. The post-mortems say it in almost half of all cases. The cure is cheap and boring, which is why so few…
2026-10-04 · 4 min read

Paste almost any idea into an AI validator and something warm comes back: a score in the seventies, a list of strengths, a market size in the billions, a few…
2026-10-03 · 3 min read