Sober not Sorry: Simple iOS habit tracker to quit alcohol, smoking and bad habits

What it does

Sober not Sorry is an iOS app that tracks streaks for quitting habits. Users log a start date, and the app displays how many days have passed since that date. It supports tracking alcohol, smoking, or any other habit the user wants to quit.

Who it is for

The app targets people trying to break habits and wanting a straightforward tracking tool. It appeals to those who find existing sobriety and habit-tracking apps overly complex or motivational in tone.

Pricing

The site does not show prices.

How it stands out

The core differentiation is simplicity and restraint. The app has no ads, requires no sign-up, and offers no paid subscriptions. The founder explicitly positioned it against cluttered competitors by removing motivational messaging and unnecessary features. The interface appears minimal: open the app, enter a start date, and view the streak counter. This low-friction design reduces friction to checking progress and avoids the feeling of being marketed to within the app itself.

What a founder should check

Someone building a competing habit tracker should verify three things:

Incumbent feature sets and switching costs. Apps like Nomo, I Am Sober, and Quit Now already exist in this category with large user bases and habit data locked in. How easily can users export their streaks or import data? If the default behavior is data lock-in, users face a real cost to switching, even if a new app is simpler. Check whether the incumbents have moved toward more minimal UX in response to feedback.

Monetization sustainability. A no-ads, no-subscription model raises questions about long-term viability. Free-forever apps often face server and maintenance costs that eventually force a paywall or shutdown. Verify how the creator plans to fund infrastructure and updates. Freemium competitors may have clearer paths to revenue and thus lower abandonment risk.

Market perception of minimalism as a moat. The appeal of a stripped-down tracker depends on whether users actually dislike richer features or simply want the option to ignore them. Some users may want community support, science-backed tips, or integration with other health apps. Confirm that the target audience genuinely prefers simplicity over functionality, rather than merely appreciating it as a novelty.

Thinking of building something like this?

Every launch here is a competitor to somebody's idea. If yours is close, check it against the market before you build: the Full Check names the rivals, the prices and the gaps.